Understanding today's health care consumer: Engaging and creating positive experiences
Meet your consumer needs
In the evolving world of ACA, health plan leaders must create a consumer-centric strategy to engage and empower their members in order to meet the ACA goals of affordable, high-quality healthcare.
  • Understanding consumer preference will decrease churn and help increase retention
  • Understand technology use by different groups when designing digital consumer engagement programs
  • Direct to consumer approach means plans must engage members in their care management